Is your business catering to a particular country / region? And you want targeted traffic for your website! Then doing following things will help you to improve visibility and reach of your business website in regional search results and on the web. As being found on the web is important!
Take a country specific top level domain (TLD), for example http://.us for United States., http://.au, for Australia, http://.in or http://.co.in for India, http://.co.uk for United Kingdom etc.